Giordani Gold is the luxury brand of the Oriflame family. Giordani Gold is the most expensive line the company makes. The colours in the collection are usually classic, as well as the packaging.
The packaging is made in glossy black and gold tones, with minimal design. The Jewel Lipstick line comes in gold tubes, which I do believe are made from metal. They feel heavy and cold to the touch. Gold is not my favourite metal, but I have to admit that this lipstick looks expensive – if just a little too gaudy for my black, black, all black everything everywhere black taste.
The formula of the product is creamy and on the sheer side. It’s difficult to build up colour with this one, but if you try hard enough, then maybe you would reach medium coverage. The colour I have it in – Pink Secret – is very easy to work with. Given its sheerness, it’s as effortless as a balm.
The colour doesn’t feather but might just get a little outside of the lip line, mostly in the corners. Doesn’t tug on the lips when you apply it.
Although creamy, the lipstick is a little bit drying.
I remember the good old days when Giordani Gold lipsticks were scentless. Oh, how I loved them then. The formula of some old ones was also much more opaque. I remember my mum finding them drying, but I adored them. I’ve kept one of the tubes way past its expiration date. It was this dark cranberry/ wine shade.
OK, enough with the nostalgia lane.
The longevity of these is very moderate. It applies like a balm, and it wears off like one. The good side to that is that it wears off nicely and gradually, leaving the slightest amount of sheen in its wake.
Top: Giordani Gold Pink Secret. Bottom: Oriflame Pure Colour Soft Coral.
If you’ve been thinking of giving Pink Secret a go, but aren’t sure if the colour would suit you (as effortless as it is, I find that it looks just a touch off with my complexion), then you can easily dupe it… within the Oriflame brand, ironically enough. Their Pure Colour Lipstick line, the least expensive one they offer, has a lipstick in Soft Coral. As you can see from the swatch above, they’re almost identical, with the Pure Colour perhaps being a bit more sheer and a slightest touch cooler.
(I’m an Oriflame consultant. I received this lipstick as an incentive for good sales. Go me.)